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Sr Marketing Manager, Integrated Marketing

Sr Marketing Manager, Integrated Marketing

Posted Date 
11/22/2017
Job ID 
2017-3467
Position Type 
Full Time
FLSA Status 
E - Exempt
Location Name 
San Mateo Corp Office
Location 
US-CA-San Mateo
Category 
Marketing & Communications
System ID 
3467
Featured 
..

More information about this job

Responsibilities

The Sr. Marketing Manager, Integrated Marketing, leads the group responsible for providing the strategy, creative and functional direction, testing, measurement and analytics of the portfolio-wide website, property specific websites, SEO/SEM, reputation and social media, internet listing services (ILS), social and digital ad campaigns, and integrated marketing initiatives.

 

Essential job functions include the following:

  • Lead, manage and coach the integrated marketing team, projects and vendors
  • Serve as the digital marketing “expert”
  • Develop the integrated marketing strategy, KPI’s and roadmap
  • Contribute to the achievement of Marketing & Communications strategy and objectives
  • Manage the Essex website: redesigns, updates, content creation, standards and best practices, UX/UI optimization, conversion optimization, user testing, A/B testing
  • Manage implementation and maintenance of SEO best practices
  • Work with agencies, colleagues and IT to design and execute SEM and digital advertising campaigns that drive qualified leads to our website
  • Initiate testing and research to optimize UX/UI, traffic and conversions on the Essex and community websites
  • Make business recommendations and data-driven decisions
  • Shop competitors and conduct analysis to determine key points of difference for strategic planning and sales support
  • Maintain Essex’s brand standards
  • Partner with Communications team to build positive brand awareness and messaging
  • Manage budget and budget planning
  • Participate in all other marketing team activities and planning sessions
  • Work collaboratively with other Essex departments
  • Contribute to the development of all Marketing associates and the positive culture of the group as a whole
  • Other duties and special projects as assigned by supervisor

Qualifications

  • Bachelor’s Degree in Business, Marketing or Communications
  • Master’s Degree a plus
  • 5+ years of Digital and General Marketing experience
  • Exceptional management and leadership skills
  • Strong experience in web optimization, design, content, SEO, SEM
  • A whiz at Social Media campaigns, content generation, and reputation management
  • Experience with Google Analytics, Optimize, AdWords, Hootsuite, Social Media channels
  • Expertise in Microsoft Office Suite: Word, Excel, PowerPoint
  • Knowledge of and interest in Marketing technologies
  • Outstanding presentation, written and verbal communications skills
  • Creative and thorough, a left and right brain thinker
  • Data driven, understands the importance of KPIs, measurement, tracking and reporting
  • Team player and collaborator, with a belief in the importance of transparency and sharing
  • Strong can-do attitude. Ability to pivot as needed
  • Takes ownership and initiative to drive projects through to completion
  • Professional demeanor, positive approach, sense of humor
  • Desire for growth and development
  • Interest in the multifamily housing industry

Job Requirements

A valid driver’s license and current automobile insurance is required.

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